In 1907, the cover price rose to 15 cents and 30 pages were added to each issue along with establishing a stable of authors for each magazine, this change proved successful and circulation began to approach that of Argosy. Howard, Talbot Mundy and Abraham Merritt. Haggard's Lost World genre influenced several key pulp writers, including Edgar Rice Burroughs, Robert E. Rider Haggard, a sequel to his popular novel She. The magazine began to take off when, in 1905, the publishers acquired the rights to serialize Ayesha, by H. The Popular Magazine introduced color covers to pulp publishing. Due to differences in page layout, the magazine had substantially less text than Argosy. A dime novel and boys' weekly publisher, they saw Argosy's success, and in 1903 launched The Popular Magazine, billed as the 'biggest magazine in the world' by virtue of being two pages longer than Argosy.
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